Ronny (45) and Maria (48), Switzerland

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With the help of these Cookies/Pixels, we can monitor visitors, review which offers are most used and we, therefore, understand customer preferences better. We use this information to continuously improve the quality of our website and to give you the best user experience possible. They assist us with gathering information about which features are the most popular so that we can continue to revise our service quickly. This helps us to develop content that suits your interests.

These Cookies/Pixels are used to monitor traffic sources to ensure a balanced ratio of customers, this also means we can provide the best user experience when using our service. We also use this information to identify any customers who may violate our policies or have fraudulent intentions to prevent them from using our website, for the benefit of all of our other users. For users who came to our site via advertising partners, information can be shared between us so that we can optimise traffic sources and visitor flows for our advertising partners as well.

These Cookies/Pixels are used to adapt advertisements for your personal interests and to make them relevant to you, but to also provide variety. For this purpose, we and our advertising partners use Cookies/Pixels to receive information about your interaction with advertising content. Any adverts you see can, therefore, be adapted to your interests and also enables us to reduce the same advert being shown. It enables us and our advertising partners to monitor the performance of specific adverts and how many people click them. Cookies/Pixels may be used by our partners to combine information from other sources to show relevant advertisements on other websites that you visit too. This also includes Cookies/Pixels that enable so-called “enhanced conversion” tracking. This allows a more precise assignment of transactions (e.g. purchases) to existing user profiles. Consent to Cookies/Pixels that involve “enhanced conversion” also allows us to transfer pseudonymised contractual data (e.g. the email address you use to register) to advertising partners who use this technology. Pseudonymisation is carried out using a process known as “hashing”, which creates a kind of fingerprint by calculating a digital checksum. As a rule, the link to a specific individual can only be established by us and the advertising partner, who can match a hash against their own existing data; for all other potential viewers, hashes are generally anonymous. If you do not allow these Cookies/Pixels, the advertisements shown to you may be less relevant to you and your interests.

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